Playtime Tokyo hosts more than 200 local and international children’s brands from across the industry, from clothing, footwear, and accessories to toys and gifts. It is attended by local and international buyers, mostly department store and specialty children stores. Check out some of the latest collections for Autumn & Winter 2015!
Some of the brands we love from this year’s Playtime Tokyo:
Oscar et Valentine
The great French label which does beautiful, classic, and high-quality cashmere to dress your new-born to 10 year-olds. Designed by Stéphanie Lenoir, they specialize in an exclusive and signature collection of luxury cashmere for baby’s clothing. You will find cashmere hoodies, jumpers, leggings, bodysuits and even blankets. Due to their romantic styles and timeless French pastel colours, plus the softness and luxurious feeling of the cashmere material, the brand has made a name for itself in the world of childrens’ boutiques.
We are excited to hear they are working on their Spring/Summer collection to add cotton materials, which are more suitable to our warm SE Asian weather.
In 2004 two mothers got together to create a new brand of stylish clothes with the baby line for 3 to 24 months and the kids line for children between 2 and 12 years old. In 2013, Troizenfants launched “So’teen”, the new clothing line dedicated to teenagers from 12 to 18 years old. Each collection features easy-to-wear fashion in prints, colours and simplicity. Today the brand has over 150 points of sale worldwide, a dedicated workshop and an on-line boutique.
Manuella was born in Israel by fashion designer Merav Flam who does cool soft toys and furniture for discerning children. The Manuella Backpack became popular when Suri Cruise was seen wearing it. We love anything cute, and the backpack is exactly that! It is handmade from corduroy jeans with Doggy and Kitty’s facial features embroidered. It can be carried as a backpack or handbag.
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